Why BroadReach Technology Advisors?
Our goal is to support our clients' interests — not to sell a product or service on behalf of a particular service provider. We work with our clients to help define technology requirements that are well suited to meet business objectives, resolve business issues, and that minimizes risk.
We negotiate supplier contracts daily. We know the best providers, service options, and pricing to ensure our clients are making an objective decision and obtaining the most favorable terms from their vendors. We nurture long-term relationships with our clients, which insulates them from constant changes that occurs with vendors’ account teams.
BroadReach Technology Advisor Team
Since 1987, Anthony has held senior sales positions at global organization such as: Nortel Networks, Frontier, Global Crossing (now known as Century Link,) GTT, and most recently Mitel. Anthony has helped literally hundreds of businesses in the enterprise, government, education, healthcare, and telecom carrier sectors.
In his role at BroadReach, he is sharing with his clients his in-depth knowledge to help them during the evaluation and procurement of telecom technology and services.
Anthony is a veteran of the United States Air Force and is the recipient of the prestigious United States Air Force Achievement Medal. He earned a Bachelor’s Degree in Organizational Management from Roberts Wesleyan College.
Over 30 years of experience in communications technology, data infrastructure, and physical security. My career included roles in sales engineering, sales engineering management, and executive management.
Helping clients implement new technology is relatively easy. Before implementing any new customer-facing communications technology it's critical to have a true understanding of how your customers want to interact with you. If they want to interact via self-service, SMS, email, or chat, and you only have voice calls as an option, having the best voice technology won't improve customer satisfaction. Start with the customer's preferences and layer on the technology that removes friction from the customer interactions with your business.
Cloud Services and applications, programmable platforms, low-cost sensors, and real-time web APIs and applications remove all barriers and obstacles to creating customized solutions. The only missing ingredients are curiosity and knowing what's possible.
A life-long learner inspired by the evolution online learning platforms and how they make world-class educators available to everyone. Those open to learning at any stage of life have a tremendous opportunity for personal and professional advancement.